Privacy Policy

privacy policy

SAFA (“we,” “us,” “our”) operates safaretail.com (the “Site”). This Privacy Policy explains what information we collect when you visit or shop with us, how we use it, and the choices you have.

1. Information We Collect

Information you give us directly:

  • Name, phone number, delivery address, and email address when you place an order
  • Email address when you subscribe to The SAFA Circle newsletter
  • Name, email, and message content when you contact us via our contact form
  • Any information you share with us directly via WhatsApp or email

Information collected automatically:

  • Standard technical data such as IP address, browser type, device type, and pages visited, typically collected via cookies and analytics tools (e.g., Google Analytics, Meta Pixel, if in use)
  • Shopping behavior on the Site, such as items viewed or added to cart

Payment information:
Since our primary payment method is Cash on Delivery, we do not collect or store card details for COD orders.

2. How We Use Your Information

We use the information we collect to:

  • Process, fulfil, and deliver your orders
  • Communicate with you about your order status, including via SMS, WhatsApp, or email
  • Respond to customer service inquiries and returns/exchange requests
  • Send marketing communications, such as new arrivals or promotions — only if you’ve subscribed, and you can unsubscribe at any time
  • Improve our website, products, and customer experience
  • Detect and prevent fraud or misuse of our Site

We do not sell your personal information to third parties.

3. How We Share Your Information

We share your information only where necessary to operate our business:

  • Delivery partners (TCS, Leopards Courier, PostEx, Bykea, or similar) — to fulfil and deliver your order, we share your name, address, and phone number with our courier partners.
  • Service providers — third parties that help us run our Site (e.g., web hosting, email/SMS providers, analytics tools), who only access information as needed to perform their services.
  • Legal requirements — if required by law, court order, or to protect our rights, property, or safety, or that of our customers.

We do not share your information with third parties for their own independent marketing purposes without your consent.

4. Cookies

Our Site uses cookies and similar technologies to keep your cart functional, remember your preferences, and understand how visitors use our Site. You can control or disable cookies through your browser settings, though some parts of the Site (like your shopping cart) may not function properly without them.

5. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy — including maintaining order records for accounting, warranty, and customer service purposes — unless a longer retention period is required by law.

7. Your Rights

You can:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information, subject to our legitimate business and legal record-keeping needs (e.g., we may need to retain order records for accounting purposes)
  • Unsubscribe from marketing emails at any time via the unsubscribe link in any newsletter, or by contacting us directly

To exercise any of these rights, contact us using the details below.

8. Children’s Privacy

Our Site is not directed at children under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. Third-Party Links

Our Site may contain links to third-party websites (such as our social media pages or courier tracking pages). We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies separately.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Any changes will be posted on this page with an updated “Last updated” date.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, contact us at:

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